BOSTON MARATHON POP-UP
19 APRIL 2025
NEIGHBORHOOD WINES
BOSTON, USA

Running Wylder, Pruzan, and The Sweat Lookbook came together at Neighborhood Wines for a pre-marathon experience rooted in community, customization, and ritual. From tarot readings to custom race kits and a spread of croissants, coffee, and cannolis — the day offered a grounded reset before race day. Thank you to everyone who joined us. Images captured by Chalo (@chalofilms).